Libresse V-Kebaya Case Study
Libresse has an unwavering commitment in creating a world where women can be more confident with their bodies to live the life they want by breaking the taboos surrounding their intimate area. The brand knows that this is no small task as gender discrimination is endemic and embedded in every society.
This campaign inspired Malaysians to get behind Libresse’s brand belief and rallied Malaysians to break the silence around matters concerning women’s intimate area. Thus, moved the nation to take a bold step towards breaking a taboo which has held Malaysian women back for many generations.
The purpose of this case study is to delve into how Libresse has perfectly sparked a conversation about these topic that are usually consider 'taboo'. The positive and negative impact it had on the nation is heavily highlighted in the video.
Awards: Spikes Asia 2023
Libresse V-Kebaya Case Study, 2022,
